Legal & General

LEGAL & GENERAL EURO FINANCE

The Brief:

Legal & General required a 6m x 3m exhibition stand for EuroFinance 2025 that felt clean, premium and unmistakably on brand, while also communicating a strong sustainability narrative.

The stand needed to balance daytime functionality with evening hospitality, with a custom bar acting as the central feature — serving coffee throughout the day and transforming into a wine tasting experience in the evening. The overall look and feel had to reflect Legal & General’s position as a trusted financial leader, while subtly reinforcing their commitment to a more sustainable future.

What We Did:

We designed a refined, hospitality-led space that combined contemporary architecture with natural textures and greenery to deliver a calm, confident and welcoming presence on the show floor.

At the heart of the stand sat a bespoke bar counter, fully branded and enhanced with integrated LED lighting, under-counter fridges and concealed storage. This versatile feature allowed the stand to effortlessly transition from a morning coffee hub into an elegant wine tasting destination as the day progressed.

To reinforce the sustainability message, we incorporated faux living walls, plants and halo-lit logo, softening the structure and introducing a biophilic aesthetic that contrasted beautifully with the clean architectural lines of the stand.

A halo-lit Legal & General logo ensured strong brand visibility, while a canopy with integrated spotlights added both presence and definition, helping the stand stand out within the exhibition hall.

6m x 3m

Size

Budapest Congress Center

Venue

Budapest

City

Stand Experience

The layout was carefully considered to encourage both casual engagement and more focused conversations.

A semi-private meeting nook with bistro seating provided a comfortable space for quieter discussions, while poseur seating at the bar encouraged relaxed, informal interactions with passing delegates.

A 60” screen was positioned to support storytelling and key messaging, complemented by segmented back-wall treatments combining tension graphics, lightboxes and wood panelling — avoiding a flat, overly corporate look and adding visual depth.

The stand was finished with a 40mm raised floor, featuring LED perimeter lighting to subtly frame the space and elevate the overall premium feel, while a discreet store room ensured the stand remained clutter-free throughout the event.

Delivering Impact, On Brand and Within Budget

The finished stand delivered a sophisticated, sustainable and highly functional environment that worked seamlessly across different moments of the day.

By combining strong branding, thoughtful hospitality and natural design elements, Legal & General were able to create a space that felt approachable yet authoritative, encouraging meaningful conversations and longer dwell times.

The central bar proved to be a natural social anchor — drawing delegates in, supporting engagement, and reinforcing Legal & General’s commitment to creating human, experience-led connections within the financial sector.